admin July 29th, 2008

Prepare your business for a recession by improving their online presence
With businesses facing the constant threat of recession the pressure to demonstrate return on investment is even greater; budgets are getting tightened and now is the time to target your marketing on a campaign that will deliver returns.
Internet and Search Engine marketing is a cost effective means of getting your website found in the top rankings of the major search engines; ensuring that your brand, product or service is competing on a nationwide scale.

Why should you choose SEO now? As previously stated, many businesses are cutting budgets and relocating marketing funds elsewhere. So as competition thickens would you not want to stand out, and if you knew your competitors were cutting back on advertising would you not want to take advantage? In the last economic recession it was reported that an increase in advertising lead to an improvement in market share and ROI.

Yet, you may ask why choose internet marketing as opposed to offline? The online market is growing rapidly, consumers are turning to the internet to research their purchases, and with websites offering a sophisticated user experience the online retail industry is booming. Last year 32 million consumers went online (67% of the UK population) to research products and find relevant services; by having your site optimised you can drive this traffic to your business.

The biggest measurable with SEO is the ability to see your website climb the search engine rankings, and once people are clicking onto your site the conversion of traffic to customers can be measured. Thus providing you with greater measurables than if you were to conduct an offline campaign.

Blog site Search Engine Land has produced this model to demonstrate the ROI of SEO.

Graphic by Elliance , an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit.

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