I just wanted to add something about blogs, as a reader of blogs I often pick up gems of information. Often companies do not fully understand what they are getting into and many have issues with the content of blogs, they had assumed that a blog is just like an online company newsletter. But with printed newsletter you can carefully control the circulation, i.e. who is reading it; internal employee, or both internal and external. Probably the first thing to do is agree on some rules and remember that when writing a blog the readership is more than just your intended target audience. So make it newsy but avoid using confidential information, so someone in authority needs to set out what type of information is to be allowed into the public domain. Sadly this may makes blogs less interesting and amusing, but safer.