admin November 4th, 2008

As the Christmas lights start going on in the streets and the high street retailers begin decking the halls with boughs of bargains and pretty decorations, we online retailers too need to start thinking of Crimbo and prepping our websites for the masses of customers looking to snap up a bargain present for their loved one.

Christmas Goodies: Whether you are selling beauty products, hotel rooms or pharmaceuticals there will be a Christmassy way to market your product. Introduce a Christmas page that will give customers a direct stop to find their Christmas present, party dresses, Christmas weekends, Christmas necessities, decorations, etc Take for example 360innovate client Mimi Beauty, they have introduced a Christmas Gift Set section to their existing online cosmetics website and the Glasgow Ponds Hotel who have New Year Breaks and the Festive Programme featured on their homepage.

Delivery: If you are selling a product make sure that you display your Christmas delivery dates clearly. For instance the last possible date an order can be placed for it to be delivered in time for Christmas Day. Additional Christmas offers such as Free Delivery for orders placed before a certain date is also another possible option to generate impulse purchases.

Christmas Wish Lists: Possibly the best invention ever, a wish list that you can compile on your favourite websites, print it off and leave discreetly where your loved ones will find it or simply email it! Amazon, Topshop, ASOS, and Benefit all have Wish and Gift List services, and it is something worth considering if you are selling online especially around this time of year!

Festive Extras: Offer a free gift wrapping service for an extra special touch! Further to this add the option of a gift tag, gift receipt and direct delivery to the recipient; perfect for relatives that live far away or for those with little time to wrap and deliver presents.

Decorations: Last but not least the most important part of Christmas- decs! Those looking to create a “WOW” impact should invest in some Christmas graphics for your website. If you are a restaurant or hotel offering Christmas dinners, parties or functions having a Christmas themed virtual tour will be an excellent selling tool. If you are a retailer then there is nothing more simple than a few bunches of holly and some cheeky graphics to really get your customers in the mood to spend.

Search Engine Optimisation: Think ahead, plan a Christmas SEO campaign to capture the lost shoppers desperately searching for gifts online. We have all been there, typing “Christmas Gifts For Dads” into the search engines in the desperate hope the results will bring the ideal gift. Well if you sell items ideal for Dad then you should be using SEO to drive this traffic onto your site.

January Sales: When its all done and dusted don’t forget the January sales! Keep up with the high street retailers by advertising your sales start time and date in plenty of time. Guaranteed customers would much rather catch the sales from the comfort of their cosy home than brave the cold weather for the high street!

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