Writing effective content can be long and arduous, however, getting it right can have its benefits and provide an overall more professional image of your company. To achieve polished content have a look at our Top 5 Tips for Writing Content and, well, get writing!
- Plan your copy. Before starting to put together your copy plan what you are going to write. You should always have a distinct beginning, middle and end that blends seamlessly together.
- A short and concise message. Research has shown that on average an internet user reads only 20% of the content on a web page, and further research reveals that they read in a F-shaped pattern. Therefore to engage your reader make sure content is short, simple and to the point; do this by keeping adjectives and unnecessary words to a minimum.
- Think about how it looks. When inputting your copy bear in mind how the finished text will look in the website. For a professional finish ensure that it is laid out well, do not cram all the text into the top section of the web, use the same font throughout, go easy on CAPITALS and bold text, and finally make sure that there is no spelling errors.
- Use calls to action. A strong call to action should appear early in your content. Be clear in how the reader can contact you, provide a telephone number and a link to an email address.
- Focus on the reader’s needs. Don’t drone on about yourself too much in content, focus on the readers needs and what your product or service can do to fulfill these needs or what you can do to provide a greater benefit/profit to them.
Tags: calls to action, how to improve your website, how to write good content, top tips, writing content, writing good copy
