Many people think that the only businesses that can truely profit from SEO are large commercial companies that have a huge amount of capital to fund their online marketing. Widely believed, the more money you have to spend on an online campaign, the more success you will receive, however we, at 360innovate think this is balderdash!
Large companies are able to run long, money driven SEO campaigns involving many different online marketing techniques, allowing them to gain links, increase traffic and get the attention and rankings they desire. Depending in the available capital, some companies can buy out the competition, and with endless amount of staff to make it all happen, its easy work. However, many big companies face the fact that their online marketing has to be done in specific ways, often making it restrictive and sometimes less effective, even with all the expenditure.
This is where the small guys come in. Smaller companies, although they may not have the capital of the larger ‘money makers’, they are able to think more laterally and use their creativity to their advantage. They can afford to take risks, while big companies cannot due facotrs like upholding reputations and having to seek permission from investors and boards. Even easier for smaller companies is being able to give a personal, friendly and approachable ethos, which is hard for big commercial companies to achieve.
So no matter how much money is available for an online marketing campaign, there are an endless amount of options available. It’s about using resources effectively and seeing the bigger picture, that’s what we believe makes for successful SEO.
Tags: Online Marketing, seo
