Its been a while since we have put up a post for the Twitter Diaries; with the office being super busy at the mo, Easter weekend and a bout of the chicken pox, we have found it incredibly difficult to not only maintain our Tweeting never mind blog about it.

In the three weeks we have been neglecting the poor Twitter Diaries we have seen considerable increase in our followers, which is very nice, and weird as it sounds but we have also began to feel part of a wee community- does that sound as geeky as I think it does?

Yet when we first started the Twitter Diaries we did it with the business in mind, the business being 360innovate, we wanted to know whether Twitter would bring any benefit to 360innovate. Benefit being brand awareness or leads for example; and although we may have accumulated over 140 followers each has 360innovate benefited at all?

In a word, yes. Admittedly we haven’t had any Twitter users sending us Direct Messages asking for our branding services… but we have had some positive results which have the potential of turning into future prospects- you just never know!

• We have seen a dramatic increase in the number of traffic coming directly from Twitter to the 360innovate website and blog.
• We have identified several conversations and tweets about 360innovate on Twitter, many regarding @johnmcc‘s JQuery blog post.
• We have been able to communicate with other web design and online marketing agencies in Scotland.
• We as professionals have benefited from some very useful advice from some influential people in our field.
• We have been kept up to date with business events happening in the local area.
• We have been able to share our blog postings to a wider audience.

Whilst you cannot quite measure the success of this in terms of leads and sales, there is no doubt that since beginning the Twitter Diaries there has been a considerable increase in the brand awareness which plays an important part in creating future opportunities.

Moving on to our Twitter tip:

Tip #6

This is perhaps more common sense than a tip as such but if you are using Twitter as a business tool you need to have a ‘Follow Me on Twitter’ link.

If you have a blog ensure that your posts are automatically published on Twitter with a Twitter Feed.

 

 

 

Here’s our stats from this week:

@laurajdavis

Followers 144 (+35)

Following 194

@Pammyweaver

Followers 143 (+28)

Following 187

Keep posted guys…

This entry was posted on Thursday, April 23rd, 2009 at 2:43 pm and is filed under The Social Media Diaries. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.