Designing for the web has to encompass many factors; not only does it have to serve a purpose for a company, it also has to consider the users behaviour. As many web designers know, the top left area of a website is where most users eyes travel to when looking at a website. Therefore this part of the site is tremendously important to communicate the websites message to the users. By using this area of a web page to put a company’s massage across to the users, it increases the chances of them seeing it.
Many designers are now employing this design technique when designing sites, to capture the companies branding and messaging allowing it to be the main focus of the web page. Large and legible typography is used to translate company slogans or introductions to the site’s users. To make this text area stand out even more, they usually take up a large proportion of the site. For design companies and corporate companies where company massaging and branding is vitally important to their success, these introduction blocks are a great way for the company to tell its users why they are different from their competition.
Tags: Design Crush, design tips, introduction bloaks, online media branding, web design
