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	<title>Comments on: Infatuated with &#8216;above the fold&#8217; web design? by John Ellis</title>
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	<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/</link>
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		<title>By: Geek is a Lift-Style. &#187; Web Design Industry Jargon: Glossary and Resources</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2948</link>
		<dc:creator>Geek is a Lift-Style. &#187; Web Design Industry Jargon: Glossary and Resources</dc:creator>
		<pubDate>Mon, 21 Jun 2010 10:47:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2948</guid>
		<description>[...] Infatuated with &#8216;Above the Fold&#8217; Web Design? from 360innovate Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Infatuated with &#8216;Above the Fold&#8217; Web Design? from 360innovate Blog [...]</p>
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		<title>By: Web Design Industry Jargon: Glossary and Resources &#171; RAMPAISARI</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2825</link>
		<dc:creator>Web Design Industry Jargon: Glossary and Resources &#171; RAMPAISARI</dc:creator>
		<pubDate>Tue, 01 Dec 2009 16:51:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2825</guid>
		<description>[...] Infatuated with ‘Above the Fold’ Web Design? from 360innovate Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Infatuated with ‘Above the Fold’ Web Design? from 360innovate Blog [...]</p>
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		<title>By: Żargon projektantów stron: słownik i źródła</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2794</link>
		<dc:creator>Żargon projektantów stron: słownik i źródła</dc:creator>
		<pubDate>Sun, 27 Sep 2009 13:44:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2794</guid>
		<description>[...] Infatuated with &#8216;Above the Fold&#8217; Web Design? &#8211; 360innovate Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Infatuated with &#8216;Above the Fold&#8217; Web Design? &ndash; 360innovate Blog [...]</p>
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		<title>By: new-impulse multimedia &#124; Blog &#187; Blog Archive &#187; Webdesign vakjargon uitgelegd</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2791</link>
		<dc:creator>new-impulse multimedia &#124; Blog &#187; Blog Archive &#187; Webdesign vakjargon uitgelegd</dc:creator>
		<pubDate>Sat, 19 Sep 2009 08:42:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2791</guid>
		<description>[...] Infatuated with ‘Above the Fold’ Web Design? from 360innovate Blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Infatuated with ‘Above the Fold’ Web Design? from 360innovate Blog [...]</p>
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		<title>By: sdx</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2779</link>
		<dc:creator>sdx</dc:creator>
		<pubDate>Thu, 27 Aug 2009 21:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2779</guid>
		<description>we have done very targeted Google AdWord campaigns with form elements above and below the fold.  The results speak for themselves, keep form content and calls to action above the fold.</description>
		<content:encoded><![CDATA[<p>we have done very targeted Google AdWord campaigns with form elements above and below the fold.  The results speak for themselves, keep form content and calls to action above the fold.</p>
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		<title>By: johnellis</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2725</link>
		<dc:creator>johnellis</dc:creator>
		<pubDate>Mon, 13 Jul 2009 12:26:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2725</guid>
		<description>Thanks Sam and Peter for your comments.&lt;br&gt;&lt;br&gt;I don&#039;t have any more information or research on use of the fold when designing for e-commerce wesbites, but my thoughts and research about the mis-understanding and appropriation  of the fold, I believe, still apply in this case too!&lt;br&gt;&lt;br&gt;I hope this helps a little.</description>
		<content:encoded><![CDATA[<p>Thanks Sam and Peter for your comments.</p>
<p>I don&#39;t have any more information or research on use of the fold when designing for e-commerce wesbites, but my thoughts and research about the mis-understanding and appropriation  of the fold, I believe, still apply in this case too!</p>
<p>I hope this helps a little.</p>
]]></content:encoded>
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		<title>By: Sam Zui</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2697</link>
		<dc:creator>Sam Zui</dc:creator>
		<pubDate>Tue, 30 Jun 2009 14:01:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2697</guid>
		<description>Hello John.&lt;br&gt;&lt;br&gt;I very much like the article. It reminds me of the situations I have with my own clients on many occasions! Do you have plans to write more information on this subject?&lt;br&gt;&lt;br&gt;Bye,&lt;br&gt;Sam.</description>
		<content:encoded><![CDATA[<p>Hello John.</p>
<p>I very much like the article. It reminds me of the situations I have with my own clients on many occasions! Do you have plans to write more information on this subject?</p>
<p>Bye,<br />Sam.</p>
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		<title>By: Peter Hall</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2696</link>
		<dc:creator>Peter Hall</dc:creator>
		<pubDate>Sun, 28 Jun 2009 20:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2696</guid>
		<description>Thanks for writing this article. There have been many times where I have argued the points you mention in the post with clients. Unfortunately most of them still don&#039;t seem to grasp it. I think there is something to be said for the need for above the fold in designing for ecommerce sites though. Have you found anything that suggests this is the case too?&lt;br&gt;&lt;br&gt;Do you plan on writing any further articles on design?&lt;br&gt;&lt;br&gt;Pete.</description>
		<content:encoded><![CDATA[<p>Thanks for writing this article. There have been many times where I have argued the points you mention in the post with clients. Unfortunately most of them still don&#39;t seem to grasp it. I think there is something to be said for the need for above the fold in designing for ecommerce sites though. Have you found anything that suggests this is the case too?</p>
<p>Do you plan on writing any further articles on design?</p>
<p>Pete.</p>
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		<title>By: David Patterson</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-3020</link>
		<dc:creator>David Patterson</dc:creator>
		<pubDate>Sun, 28 Jun 2009 10:43:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-3020</guid>
		<description>Some interesting points made in your article. 

I wonder what your view is about the difference (if any) between designing standard websites and designing for ecommerce? From some blogs I have read there seems to be information to suggest that design for the two should use the &#039;above the fold&#039; idea differently and that it is more important when considering the layout in ecommerce websites. 

Did you find anything similar when researching your article and if so, why not include it?

Thanks. DP </description>
		<content:encoded><![CDATA[<p>Some interesting points made in your article. </p>
<p>I wonder what your view is about the difference (if any) between designing standard websites and designing for ecommerce? From some blogs I have read there seems to be information to suggest that design for the two should use the &#8216;above the fold&#8217; idea differently and that it is more important when considering the layout in ecommerce websites. </p>
<p>Did you find anything similar when researching your article and if so, why not include it?</p>
<p>Thanks. DP</p>
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	<item>
		<title>By: David Patterson</title>
		<link>http://www.360innovate.co.uk/blog/2009/05/infatuated-with-above-the-fold-web-design-by-john-ellis/comment-page-1/#comment-2694</link>
		<dc:creator>David Patterson</dc:creator>
		<pubDate>Thu, 25 Jun 2009 15:55:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.360innovate.co.uk/blog/?p=611#comment-2694</guid>
		<description>Have you looked at the differences between standard website user experience and ecommerce sites? I think there is more evidence to suggest the fold is of greater importance for people needing to quickly find products. What do you think?&lt;br&gt;&lt;br&gt;David Patterson</description>
		<content:encoded><![CDATA[<p>Have you looked at the differences between standard website user experience and ecommerce sites? I think there is more evidence to suggest the fold is of greater importance for people needing to quickly find products. What do you think?</p>
<p>David Patterson</p>
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