Comments on: Infatuated with ‘above the fold’ web design? by John Ellis

By: Web Design Industry Jargon: Glossary and Resources « RAMPAISARI

Web Design Industry Jargon: Glossary and Resources « RAMPAISARI — Tue, 01 Dec 2009 16:51:34 +0000

[...] Infatuated with ‘Above the Fold’ Web Design? from 360innovate Blog [...]

By: Żargon projektantów stron: słownik i źródła

Żargon projektantów stron: słownik i źródła — Sun, 27 Sep 2009 13:44:39 +0000

[...] Infatuated with ‘Above the Fold’ Web Design? – 360innovate Blog [...]

By: new-impulse multimedia | Blog » Blog Archive » Webdesign vakjargon uitgelegd

Sat, 19 Sep 2009 08:42:42 +0000

[...] Infatuated with ‘Above the Fold’ Web Design? from 360innovate Blog [...]

By: sdx

sdx — Thu, 27 Aug 2009 21:09:00 +0000

we have done very targeted Google AdWord campaigns with form elements above and below the fold. The results speak for themselves, keep form content and calls to action above the fold.

By: johnellis

johnellis — Mon, 13 Jul 2009 12:26:08 +0000

Thanks Sam and Peter for your comments.

I don't have any more information or research on use of the fold when designing for e-commerce wesbites, but my thoughts and research about the mis-understanding and appropriation of the fold, I believe, still apply in this case too!

I hope this helps a little.

By: Sam Zui

Sam Zui — Tue, 30 Jun 2009 14:01:03 +0000

Hello John.

I very much like the article. It reminds me of the situations I have with my own clients on many occasions! Do you have plans to write more information on this subject?

Bye,
Sam.

By: Peter Hall

Peter Hall — Sun, 28 Jun 2009 20:21:08 +0000

Thanks for writing this article. There have been many times where I have argued the points you mention in the post with clients. Unfortunately most of them still don't seem to grasp it. I think there is something to be said for the need for above the fold in designing for ecommerce sites though. Have you found anything that suggests this is the case too?

Do you plan on writing any further articles on design?

Pete.

By: David Patterson

David Patterson — Thu, 25 Jun 2009 15:55:54 +0000

Have you looked at the differences between standard website user experience and ecommerce sites? I think there is more evidence to suggest the fold is of greater importance for people needing to quickly find products. What do you think?

David Patterson

By: John Ellis

John Ellis — Mon, 15 Jun 2009 14:34:33 +0000

Hi Damien

Thanks for your comments.

When I was researching the topic I came across evidence supporting both sides of the argument, however there seemed a lack of empirical evidence to support the continued use of designing based on the fold principle. There is certainly a varied amount of anecdotal evidence to still support the assertion, but I wanted to try and draw on studies that were scientifically founded, as well as a few anecdotal examples discussing the fold.

I guess really my conclusion from the research I looked at and also my own experience as a designer shows that as an idea – it’s just not that relevant anymore. It’s still talked about a great deal (usually by non-designers I must say) and I was suggesting from my article that it’s not something we should get too hung up on. After all there are many important factors to consider when planning and executing an effective web layout!

John.

By: Simone James

Simone James — Sun, 14 Jun 2009 18:42:58 +0000

Nice article! A very important topic for us web designers! As you say, good, structured content is the key. In my experience it’s business people who always talk about ‘the fold’, but don’t really understand what it is. This is a great reference article.

What’s the topic of your next one?