Comments on: 20 questions to help you prepare for an SEO meeting http://www.360innovate.co.uk/blog/2009/06/seo-companies-how-to-prepare-for-an-seo-meeting/ Mon, 29 Aug 2011 03:16:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paul http://www.360innovate.co.uk/blog/2009/06/seo-companies-how-to-prepare-for-an-seo-meeting/comment-page-1/#comment-2770 Paul Fri, 14 Aug 2009 15:22:30 +0000 http://www.360innovate.co.uk/blog/?p=767#comment-2770 Andrew, good post. I think the first meeting with a client is the most important. You need the following information from the client: <br><br>You need them to gauge how important SEO is to their business and based on the current performance you can estimate how much more revenue can be squeezed out of SEO. <br><br>Managing expectations is very important too. Making clients aware of the challenges in their online area, but also the quick wins available. Be positive about the quick wins, but don’t tell them exactly how to implement them. This will help close a deal quicker and make sure the client wants you to do the work!<br><br>Also, if the client has used an SEO company in the past, were there any problems with implementation? Internal policies can slow down any SEO implementation as can key individuals that control the purse strings (some can be suspicious or ignorant of the potential) so be prepared to slog it out! Andrew, good post. I think the first meeting with a client is the most important. You need the following information from the client:

You need them to gauge how important SEO is to their business and based on the current performance you can estimate how much more revenue can be squeezed out of SEO.

Managing expectations is very important too. Making clients aware of the challenges in their online area, but also the quick wins available. Be positive about the quick wins, but don’t tell them exactly how to implement them. This will help close a deal quicker and make sure the client wants you to do the work!

Also, if the client has used an SEO company in the past, were there any problems with implementation? Internal policies can slow down any SEO implementation as can key individuals that control the purse strings (some can be suspicious or ignorant of the potential) so be prepared to slog it out!

]]>