Design Crush – edition 13

It’s been a while since the last Design Crush, what with summer holidays and a busy work load getting in the way. But here we are again, and this week it’s all about minimalism. Minimalism can be described as a “design style that emphasizes simplicity and the removal of superfluous elements in one’s own work” – Wikipedia. It is a type of design that can be achieved throughout many different types of media and can be a very effective way of presenting an idea.  And with web design, it is no different:

“Minimalist web design relies on subtraction and the preservation of empty space.”
— Tokujin Yoshioka

When designing for the web, taking advantage of the use of white space can often be challenging due to the commonly large amount of information that has to be included within a relatively limited space. But when white space is employed properly, you can often create a sense of mystery that makes people want to know more about your website.

The key element of minimalist design that makes it successful is being able to cut out all the padding and unnecessary bumph and being left with the fundamental information. This makes minimalistic websites more succinct and to the point providing your users with the most important information . Moreover, it can be considered quite a talent to create an attractive website design with a limited amount of resources.

Minimalism in web design can create a statement and can clearly and effectively communicate the core idea or ethos of the website. With less clutter and useless information supplied, it means that visitors will spend more time focussing on the vital information. So the next time you are designing or getting a website design, think to yourself “do I really need to include that?”

Here are some examples of web design that use minimalism to produce successful websites:

For more examples of minimalism in web design visit Minimal Exhibit

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