All our Twitter related answers have finally been answered (sort of).
Twitter have released a business help guide, Twitter 101, aimed at helping businesses to use and take advantage of the opportunities that Twitter offers.
Whether you believe the hype of Twitter or not it is worth checking out some of the cases studies that put together a very convincing argument for the benefits of Twitter. If your a consumer orientated company then the guide will definitely give you the perfect starting off point but there is a definite lack of attention paid to B2B companies.
There is of course a distinct different between B2B and B2C, and how they use Twitter successfully will differ, there is already some criticism about whether Twitter really can be of benefit to B2B companies and they would stand a chance of turning this negativity around by providing a B2B specific guide.
Check out the guide here to get your business set up on Twitter.
Tags: social media, twitter
