Did you know that 90% of internet users have email addresses? This makes checking emails one of the most common uses of the internet . So for successful business online, using regular and effective communication is key, making email marketing a popular and cost effective way to get your company message out there.
However, in order for your email marketing campaigns to reap all of the benefits follow our tried and tested pointers:
1. Use an effective email list. There are many ways in which you can create unique emails lists that are tailored to your market. Use your established customer’s details, get people to sign up at events you attend, or let people subscribe to it through your website.
2. Keep your emails regular. People like consistency so whether you are planning to send emails once a week, once a month or once a quarter, stick to it.
3. Make your emails interesting. Make sure that whatever you want to say in your email will be interesting to the readers. Whether it’s about new products or services, there has to be some advantage to the readers for the emails to make them take action.
4. Speaking of action… do your emails have an effective call to action? Don’t just send through information, make sure that your emails get your recipients to follow through to whatever outcome you want, whether it is getting them to buy new products, or using your services again.
5. Keep it short. People are less likely to spend time reading a long email, so the more concise it is, the more you can expect your emails to be read.
6. Don’t spam. Try not to make your emails spammy, if you do, it will just go into spam/junk mail and will probably never be looked at.
7. Can your recipients easily unsubscribe? To make your company and its emails more legitimate, you should make sure that they can easily opt out of receiving the emails.
8. ‘DO NOT REPLY’ email address. There is nothing more off putting for your email recipients than seeing that the email is sent from this type of addresses. Instead you should be encouraging interaction between your company and its customers, which may give you some additional insight.
9. If your sending mass emails out, use an email marketing software product. It will save you a heck of a lot of time!
10. Measure its success. The best thing about email marketing is that you can measure its effectiveness easily, so take advantage. You can record how many people opened the email and how many times the embedded links are clicked through. This can allow you to adjust your strategies to increase the response rates.
If you have any more pointers, we would love to hear them. Happy emailing!
