Last year we talked about getting more Christmas shoppers to your website and getting them to spend, but this year we
will turn our attention to B2B, an industry which can be incredibly quiet over the Christmas period we have put together some handy tips and advice on how to get visitors to your website and how to use online marketing techniques to keep your business busy this festive period.
Social media has been big news this year and Christmas 2009 is no different; B2B websites should be using the micro blogging platform Twitter as a way to continue relationships with prospective clients; don’t stop talking about products and services online just because work/enquiries seem to have slowed down.
Most people send a Christmas card every year so why not send an e-Christmas card this year, use it as way to not only wish your stakeholders season’s greetings but to offer them seasonal offers as a means of encouraging a decision (in your favour of course) over the festive period. This method of wishing them well is not only greener but allows you to add a more personal touch, although throw in a donation to a local charity to show your not being cheap!
Get into the festive spirit, do some charitable activities such as helping out at the local soup kitchen or even throw an office pantomime inviting clients to watch. Take it online by blogging and posting photos on Flickr, yes it’s something that can be done all year round but at Christmas time there is a lot more fun things going on and it is much easier to get clients involved in Christmas parties etc.
Use professional networking websites such as LinkedIn to locate or arrange a Christmas party. LinkedIn has an excellent event finding tool which is already listing several Christmas networking events, take it one step further by hosting your own Christmas networking event and post it on LinkedIn and any other social networking site the business gets involved with.
Whatever you choose to do for your business this Christmas the best advice we could possibly pass on is to keeping talking about your brand, just because business is quiet it doesn’t mean you can’t continue helping the customer make their decision in your favour or increase the brand visibility with your target market.
Tags: b2b lead generation, christmas
