A is for Analytics! Google analytics is a free tool that provides detailed statistics on the traffic to your website. The main benefit of online marketing is that you can measure the results of your efforts therefore the use of an analytical tool of some sort is essential!
B is for Blogging! A blog is a brilliant way to let customers see your brand personality and is an excellent addition to any marketing campaign, use it to discuss topical news, promotions and latest products.
C is for Content! Text, images and videos are all examples of content, using a variety of content will help you develop a greater connection with your target market and optimise your website more effectively.
D is for Design!Key to the success of your online profile is design. Clever and accessible design should make your website visually attractive but also user friendly. Similarly, your Internet marketing campaign should be designed with the target market and business goals in mind, amongst many other factors.
E is for Email Marketing! Email is an effective way of maintaining communication with customers, informing them of promotions and directing them to visit the website.
F is for Facebook! With over 400 million active users, half of which log onto the website every day Facebook is a social network not be ignored.
G is for Geo-targeting! Determining the location of an Internet user and using advertisements or content specifically based on the location of the user.
H is for Hat! White hat to be precise, black hat practises such as keyword stuffing and link farming is considered to be unethical and can result in penalty by the search engines. So avoid it all costs.
I is for Indexing! For your website to rank it must be indexed. When a search is performed the index will be searched to find the most relevant websites to that phrase. The aim of SEO is to ensure that you website is the most relevant for your targeted keyword phrases.
J is for Joining the Conversation! The Internet is a place for conversation, sharing and debate; if you want to engage your target market then you must join their conversation. Find out where they are (Facebook, Twitter, LinkedIn etc) and connect with them; give them free advice, listen to what they have to say and respond!
K is for Keywords! The foundation of a search engine optimisation campaign is a set of keyword phrases; select carefully and remember the main components to good keywords are relevance and popularity. Use an online tool such as Google Adwords to help select.
L is for Links! Link building plays a vital role in any SEO campaign; having in-bound links from popular and reliable websites helps to increase the relevance of your own website.
M is for Micro Blogging! As its name suggests it is blogging on a smaller scale, services such as Twitter and Tumblr are all examples of micro blogging. It offers an excellent way of creating conversation and can be utilised in many ways, many companies use Twitter as a customer service tool for example.
N is for New Media! A phrase used to describe the merge of traditional media with online and computer technology.
O is for Optimisation! Search engine optimisation aims to get a website ranking higher in the search engine for specific keyword phrases used by the target market searching for the product/service.
P is for Pay Per Click! An excellent way of getting your website to the top of the search engines with immediate results. But beware, certain keyword phrases can be costly and the benefits of PPC are not as long term as organic search engine optimisation.
Q is for Quality! Content, blogs and social media interaction should be of a consistent quality. Don’t let standards slip just because you are engaging with clients through a more informal channel.
R is for RSS Feeds! Set up a RSS feed on your website and blog to enable people to keep up to date with newly published content.
S is for Social Media! Online tools that help you share your marketing message with the Internet, commonly integrated within Internet marketing campaigns.
T is for Targeted! One of the biggest benefits to online marketing is the ability to target your target market.
U is for Usability! The success of your website relies upon your user, it is important to design your website with your target market in mind so that they can navigate, purchase and make enquiries with ease.
V is for Voice! There are so many free communication tools online, get out there and use them to shout about your brand.
W is for website! The foundation of your online presence, for your marketing efforts to pay off you must ensure that your website is fully working and easy for your customer to use.
X is for XML Sitemap! Create and submit a XML Sitemap to Google to ensure that it is crawled and indexed by the search engine.
Y is for YouTube! Another channel for you to shout about your brand, post content and connect with your market.
Z is for Zero Effort?! With zero effort your online profile will go nowhere, whether you have an agency working with you or not turning your website into a success requires time, effort and dedication not to mention patience. You won’t reach your goals over night but keep at it and don’t lose sight of them and one day you will.
Tags: a to z, internet marketing
