Although yet to be confirmed by Twitter itself the brand has created an @earlybird channel which is set to be monetised as a daily deals service.
In December, Dell reported $6.5 million in sales following two years of promotions on Twitter, and they aren’t the only brand using the micro blogging website to advertise and promote their brand, products and services many other brands use the free service as a promotional tool.
Whilst typical brand profiles take time to develop a steady following using the @earlybird channel enables brands to advertise specific promotions to a massive audience. This commercial venture will no doubt be a successful one, not only offering exciting offers it places control back into the audiences hands giving them the power to decided whether they want to be exposed to the advertising or not. There is no indication as to when @earlybird will go live, the tweets are currently protected but noise from Twitter camp indicates that what exactly @earlybird is will be revealed shortly.
Tags: social media, twitter
