Archive for May, 2011

Is This The End For Tweetdeck ?

Tuesday, May 24th, 2011

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According to various sources online including CNN and CNET Twitter has now finalized the deal to acquire social media client Tweetdeck for $40 million and shares. This comes after weeks of speculation on who would purchase the popular third party app . The rumour broke back in April when The Wall Street Journal reported a deal worth around $40 – $50 million was close to being complete.

It was also reported that UberMedia which has a history in buying 3rd party Twitter apps was also interested in purchasing the London based company for $25 to $30 million as they had a 30-day exclusive on the negotiations, but they took too long, and Twitter jumped in with a higher offer. It’s also been rumoured that Ubermedia is building its own micro blogging rival to compete with Twitter which may have also increased Twitters interest in acquiring Tweetdeck.

Twitter is keeping quiet on the deal with a Tweet late on Monday night that said ““For all those who might be curious, we continue to not comment on rumors.” Tweetdeck have also not taken any calls or emails.

Tweetdeck is arguably the best Twitter desktop application and is credited with 13% of all daily tweets. Based in London the company was set up in 2008 by Ian Dodsworth and has received a total of $3.8 million in funding over the past three years from various VC’s including The Accelerator Group and Betaworks.

So what does this mean for Tweetdeck users? Does Twitter really want a desktop client or will they decide to kill it off, forcing its users back to the Twitter website. Tweetdeck also supports various other social media platforms including Facebook, Foursquare and Google Buzz, will this continue if they keep the desktop app alive? These questions are surley going to leave Tweetdecks users worried.

Matthew Marley
360innovate

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Summer Intern Position Glasgow

Tuesday, May 10th, 2011

Are you a student with an exceptionally strong understanding of the web and online communications? Can you create a Facebook landing page, tweet and create imaginative blog posts for our clients? Do you have an entrepreneurial spirit, customer service skills and a strong independent work ethic? Meticulous attention to detail and a basic understanding of SEO and Google Analytics? If the answers to all of the above are yes then this internship opportunity at 360innovate will give the right candidate valuable experience in the world of internet marketing and social media.

Responsibilities:

Assist with the management of social media marketing campaigns
Blogging, Link Building, creating monthly reports.
Participating in client meetings, arranging meetings etc.
Helping to update Twitter, Facebook, Blogs and other social media platforms when necessary
Researching social media campaigns being implemented by other organizations
General office duties

The successful applicant:

Currently studying a marketing/media/communications
An understanding of website components and related areas would be an advantage.
Someone who is an avid reader of technology and social media blogs.
Someone who uses FB pages/Blogs/twitter and has experience in setting these up would be an advantage
Strong written and spoken English
Confident communicator
Strong computers skills MS Office, and familiarity with Google Analytics would be an advantage

If you are interested in this position please email your CV info@360innovate.co.uk

Or call us on 0141 241 6190

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Google Launches Business Photos

Friday, May 6th, 2011

Google announced yesterday they will be releasing a new feature for Google Places called “Google Business Photos”. The new photo offering will be integrated in to the already popular pages service which Google provides for free to online businesses and is aimed at enhancing current places pages that it shows in organic search results.

The type of business’s Google are interested in speaking with are restaurants, hotels, retail shops, and other storefront businesses. Visitors who then search for your business online will have a unique opportunity to view panoramic views of the interior of your business premises. The new service which is aimed at small business owners will give brick and water company’s the opportunity to promote their business visually online and will be a great way to show potential customers what your business is really like.

According to Google’s head of local search Marisa Mayer who was speaking yesterday at the “Social Loco” conference in San Francisco. Google Places now has over 5 million reviews and ratings and continues to grow as Google maintain their focus on local search. Google is inviting local businesses from a few city’s in the US, Australia and Japan to apply initially, Google will then send a sponsored photographer who will take interior shots of your business.

If you would like to find out more information on Google Business Photos or apply just follow this link

If you are a business and would like to find out more about Google Places and Local SEO, and how this can benefit your business online then please feel free to give us a call on 0141 241 6190

Matthew Marley

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