Google has announced that the beta for Google + profiles for business will come much sooner than originally planned. Christian Oestlien who is Google’s Group Product Manager, on Google+ confirmed that the beta program will be open to everyone and not just the select few that was initially planned.
According to Oestlien, the volume of applications to get early access to the test program for businesses was so high they felt it was important that all businesses had the opportunity to join the beta, which will be available to everyone in the next few months.
Google has taken steps to close down accounts that have been using G+ for business, this has included popular tech blogs “The Next Web” and “Mashable”, however they have said for the time being a business can pick a real person on G+ to represent a company and share links etc on the network.
It has been reported that the business profiles will launch some time in Q3 2011 , Google has been very quiet on what we should expect however a spokesperson has said “You can expect to see a level of analytics and measurement that you’d typically find in Google products as well as a nuanced approach to how things are shared. It encourages and enhances conversation, it doesn’t just put things in the stream.”
At 360innovate we are very eager to start using Google + as a company, we will also be encouraging various clients to consider the platform should they be looking to implement social media to their online strategy.
Will your business use Google +, what’s your thoughts?
Matthew Marley
360innovate
