Following the successful launch of the Cathcart and District Housing Association we are pleased to announce that 360innovate have been working with Knowes Housing Association to build a new website for the public sector organisation.
Built on a content management system, the Knowes Housing Association website focuses upon providing as much information and support as possible to current and future tenants.
You can visit the site at knowes.org.
Although yet to be confirmed by Twitter itself the brand has created an @earlybird channel which is set to be monetised as a daily deals service.
In December, Dell reported $6.5 million in sales following two years of promotions on Twitter, and they aren’t the only brand using the micro blogging website to advertise and promote their brand, products and services many other brands use the free service as a promotional tool.
Whilst typical brand profiles take time to develop a steady following using the @earlybird channel enables brands to advertise specific promotions to a massive audience. This commercial venture will no doubt be a successful one, not only offering exciting offers it places control back into the audiences hands giving them the power to decided whether they want to be exposed to the advertising or not. There is no indication as to when @earlybird will go live, the tweets are currently protected but noise from Twitter camp indicates that what exactly @earlybird is will be revealed shortly.
Drum Central is Scotland’s leading provider of drum kits, accessories and hardware in Scotland.
Selling their wide range of drumming products both offline and online Drum Central appointed 360innovate to redevelop their existing website with the intentions of making the brand image more current and the website easier to administer.
360innovate proposed an ecommerce shopping cart that allows shoppers to find their desired product with ease, purchase gift vouchers to spend instore, sign up for newsletters and connect with the brand via social media. The final result is a vibrant website that is sympathetic to the rock genre and information rich providing visitors to the website with a wide array of content to aid and enhance their shopping experience.
Visit the Drum Central website.
Like what you see then get in touch with 360innovate today.
As part of their commercial plan Twitter have introduced Promoted Trending Topics.
Currently in its testing stages the Promoted Trending Topics appear alongside the non promoted topics, however, it will be clearly marked as promoted avoiding any misunderstanding.
As my handy image (please excuse the grey and pink colours) the first ever Promoted Trending Topic has been bought by Disney Pixar and is for Toy Story 3, as with all trending topics by clicking the promoted topic produces a feed of all related tweets.
Many Twitter fans and marketers have expressed concern that although the yellow box clearly communicates that the Tweet is promoted by Disney Pixar there could still be a certain level deception going on particularly when the promoted trending topics are able to move up and down the list in the same manner that other popular trends do. How Twitter judge where a promoted trending topic sits, however, is not so clear; is it based on how much the brand pays? Level of engagement?
Trending Topics offer Twitter users the chance to filter the thousands of Tweets transmitted every day, mixing in a sponsored trending topic somewhat muddies this function. It will be interesting to see how successful these Promoted Trending Topics will be…
Rubberseal are flat roofing specialists, providing roofing products and installation services to commercial companies, contractors and home owners.
The Rubberseal website was built on a content management system, making it easy for the client to update the web pages. The main areas of the website are separated into Installers, Commercial and Home Owner pages with clear navigation buttons on the main homepage making it very easy for visitors to the website source the information they are looking immediately.
Like what you see?
For further information about 360innovate’s web design services please contact us on 0141 241 6190.
We are delighted to announce the launch of an exciting new web project:
OSS is a document management company specialising in document scanning and Digital Mailroom solutions. Currently without any online presence OSS required the development of a website.
Particular attention was paid to the company’s target market and nature of work, requiring a very professional looking website that portrays a high level of trust and competence. The website demonstrates the various services the company provides. Visitors can sign up to the monthly newsletter and source specific information using the search functionality.
Like what you see?
For further information about 360innovate’s web design services please contact us on 0141 241 6190.
A is for Analytics! Google analytics is a free tool that provides detailed statistics on the traffic to your website. The main benefit of online marketing is that you can measure the results of your efforts therefore the use of an analytical tool of some sort is essential!
B is for Blogging! A blog is a brilliant way to let customers see your brand personality and is an excellent addition to any marketing campaign, use it to discuss topical news, promotions and latest products.
C is for Content! Text, images and videos are all examples of content, using a variety of content will help you develop a greater connection with your target market and optimise your website more effectively.
Colour is a major factor in all aspects of design. It can create moods, styles and can evoke feelings and actions within people. Colour is a truly fascinating area, one which is constantly evolving and inspiring us to create new and refreshing designs.
Gone are the days where there were certain rules with colour such as never mix red with pink, now we can put any colours together and still achieve a well balanced and stimulating design. But what if we start to limit colour in design? Instead of splashing colour about without much thought, what if we refine colour back to the very basics and only use what is really necessary.
Limiting colour in designs can create a more coherent and consistent look, making them more defined and altogether stronger. Using a limited colour palette doesn’t mean restricting the design, rather it can create emphasis on content, branding and messaging. It can also make a design more creative and intuitive, focusing on typography, imagery and layout.
Black and white is commonly used to create this limited colour scheme, however any colours used in isolation can be manipulated for this type of style. For instance take our very own 360innovate website, where we employed the dark blue as the primary colour with only white included for text and purple and orange used very sparingly for some content headers. This gives the site an easily flowing design, pulling the information together giving it a clear sense of purpose.
Below are some examples of other websites employing the effectiveness of limiting colour:
