Archive for the ‘News’ Category

Graduate Business Development Executive

Wednesday, August 17th, 2011

Job Title: Graduate Business Development Executive

Based: Glasgow City centre

Beporting to: Operations Director

The Company

Based in Glasgow’s city centre, we are a dynamic, forward thinking web design and internet marketing company. We provide web design and online marketing solutions to a large variety of clients across the UK.

The role

Due to an increased demand in our service, we are now the position to recruit a business development executive. We are looking for candidates that are ambitious, have excellent communication skills and have previously worked in a sales environment.

Key responsibilities

Responding to sales inquiries from new and existing customers
Proactively generate new sales leads
Meeting monthly sales goals and targets
Producing monthly sales reports
Negotiating the agreement terms and closing sales
Upsell to take advantage of every sales opportunity
Monitor and report on the current market and competitor activities to identify new business opportunities

Essential Skills/Experience

Able to demonstrate consistently meeting targets
Good communication, writing and customer service skills
Excellent problem solving and organisation skills
Able to communicate complicated technical issues, with effective presentation skills
Self-motivated and flexible to work with minimum supervision
Excellent interpersonal, negotiation and communication skills
Should be able to quickly establish rapport
Highly innovative and proactive
Should be able to handle varied tasks

Desirable Skills/Experience

Knowledge of social media marketing
Knowledge of search engine optimisation
Understanding of search engine optimisation
Understanding of PPC marketing
Knowledge of content management systems (Drupal, Joomla,Wordpress etc)
Previous sales experience

If you would like to apply, please send your CV to gordon@360innovate.co.uk

Closing Date: 30th August 2011

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Yell Sites

Thursday, July 14th, 2011

Yellow pages have recently started making a lot of noise about their new web design and online marketing services that they are now offering.   For years, especially before the age of the internet, the Yellow Pages had been a faithful companion to many.  Whenever you needed something you would automatically open up the Yellow Pages and all the information was there in front of you – a fantastic service.

Yell identified that with the popularity of search engines, (Google in particular), they needed to up their game.  Yell’s solution was to launch the online version of the Yellow Pages – Yell.com.  It was great to see Yell move with the times, but with the wide spread use of Google Places and better forms of online advertising, Yell are definitely feeling the pressure.

Yell Sites is a service that offers fixed price web design at a low cost.  They offer 3 web design packages starting at £125.00 for a basic website.  They also offer a premium package that costs £3000.00. These packages come with an ongoing monthly fee that could be as much as £100.00 although they are not clear about what this fee is for.  Is the monthly fee for hosting or online marketing?  If you stop paying the fee does the website get taken down?

They offer a search engine optimisation service.  This is the process that is used to help your website climb higher in the search engine results page for specific keywords relating to your business.   However, SEO is an ongoing process and isn’t just a case of including relevant keywords on your site and inserting a few images.  To perform a successful online marketing campaign you must first analyse the target market and aim for keywords that are achievable within your budget.  You then have to promote that website online by utilising various different methods in order for your website to rank highly on the search engine results page.

It’s great to see that Yell are moving with the times, and now moving away from traditional print advertising and focusing on online advertising methods for their customers.  If you have a look at the newest edition of the yellow pages it’s about a quarter of the size of the traditional directory.   Is this the end of the Yellow Pages as we know it?  Will Yell eventually evolve to become a purely online marketing company?

Gordon Campbell

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Google Launches Facebook Competitor, Google +

Wednesday, June 29th, 2011

Ok, so Google haven’t really blown us away previously with their efforts in the Social Media space. We have seen services like Google Wave and Google Buzz die a slow and painful death over the past few years. Google Wave brought us innovation and a new style of online collaboration but was not the polished social powerhouse that we wanted, and pretty much fell flat on its face after much hype. Google Buzz on the other had had a lot of “buzz” after its launch, only to receive major backlash from users and the industry due to privacy concerns which was a PR nightmare.

Despite these previous efforts Google hasn’t given up and has continued to work under much secrecy on a new kind of social experience which will integrate with all its services, and after various leaks and rumours Google has now introduced Google + a new social network that is aimed and making your social network much more personal and provide users with both a social layer and a social network much like Facebook.

This includes

  • Circles
  • Sparks
  • Hangouts
  • Mobile
  • Instant Upload

Below are some videos explaining the Google + Project and some of its features in more detail

 

A Quick Look At Google +

Explore Circles

Explore Sparks

Explore Hangouts

Explore Mobile

 


So what do you think about Google + ? can they compete with Facebook or will Google + be another Wave/Buzz

Matthew Marley
360innovate

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Facebook Finally Overtakes Microsoft in UK

Monday, June 27th, 2011

social media marketing glasgow

Facebook has overtaken Microsoft for the first time to become the second most popular site in the UK after Google. Online measurement body UKOM/Nielsen has also confirmed that people over 50 and now some of the most active users on the social network. As of May this year Facebook had attracted 26.8 million visitors in the UK which is up 7% year on year, Microsoft has 26.2 million visits through the MSN/Windows Live/Bing sites. Google still holds the number one spot with a staggering 33.9 visits to the search giant’s site. Twitter has also seen growth in the UK with 6.1 million visitors; this was helped by the celebrity scandals and super injunctions, including an alleged affair by Manchester United star Ryan Giggs.

UKOM/Nielsen confirmed that the number of women pensioners visiting the Twitter has doubled after “Giggsgate”.

“The growth in audiences to these social networks is now primarily being driven by the 50-plus age group. Just a few years ago, this group may have found itself out of place on these sites,” UKOM general manager James Smythe said.

LinkedIn which is a social media platform aimed at business users has also seen growth in the UK with 3.6 million visitors to the site which is up 57% from last year.

Matthew Marley
360innovate

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Google Launches New Search Features

Thursday, June 16th, 2011

At the “Inside Search” media event held in San Francisco on Tuesday, Google announced a few new innovations that are aimed at helping users save time when searching online.  The first was a complete revamp of its mobile search interface which will now give users easier access to restaurants, bars and coffee shops in their local area. The new mobile version of Google.com which has a new set of icons at the bottom of the mobile site will gives users instant access to local search results. Google Goggles also has a new translate feature which will allow users to point their phone at any foreign text and then receive instant translation to their native language.

 
Next was Google desktop which will have a few new features, this includes voice search similar to mobile voice search.  Users will be given a microphone icon next to the search bar which you can speak your query to find what you are looking for. Mike Cohen, the manager of speech technology at Google, said: “I want people to be able to speak [their query] to find what they want…We want to change users’ mental model, he also revealed that there is two years’ worth of mobile speech put into Google’s system every day and added that the voice team were working hard to improve the tool’s accuracy. You will also now be able to drag or upload images directly in to the search bar, Google will then take your image and break down the components and provide you with any relevant information that it has stored on that image. Both of these new features will be rolling out over the next few days

Finally, Google Instant Pages which is designed to prerender search results in the background which Google is confident that you will click. This will save users between two and five seconds on typical searches giving near instant page display.

Amit Singhal, who leads Google’s search and development, said

“Instant Pages is the next big leap for Google,” “It will break down big barriers in users’ quest for information. At the end of the day our job is to get the information and knowledge people need in a blink of an eye.”

The beta of Instant Pages will roll out the week; however will only be available to Google Chrome users for now.

Something that was missing from the event was the mention of the new social features that Google have introduced, maybe these will be announced at a later date when Google finally decides what its going to do in the social media space.

 

Matthew Marley – 360innovate

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