This weeks design crush comes from our love of chocolate. Many a time there have been large Cadbury’s chocolate bars kicking about the office, soon to disappear. With chocolate on the brain and after just consuming a Creme Egg McFlurry (trying not to think about the calories), we thought we would have a look at the Cadbury site.

With the Easter period coming up and the award winning adverts that they have been producing, we were not disappointed with the official Cadbury site. The first thing that hits you is the colour. Their deep royal purple is the dominant colour ofcourse, but there is colour everywhere. Not one single pixel has been left untouched to create this Cadbury world. The website is successful in creating a complete environmet where you can explore the Cadbury factory through the fantastic Flash animation. Although Flash has been used to navigate the usability is not dependant on just this, and there is additional navigation along the top of the screen to allow for better accessibility. When you start to navigate, the rest of the site is less exciting than the home page due to the normal layouts that don’t have the same amount of impact. However, this does not derive from the overall strong branding that the design has created.

The Cadbury’s site successfully combines their creativity and unique marketing with their traditional yet fun image, producing a site that truely represents Cadbury’s products.

P.S. Only 22 days left to stock up on Creme Eggs, “here today, goo tomorrow” !