Posts Tagged ‘facebook’

Facebook To Announce Some “Major” Updates At F8

Tuesday, September 20th, 2011

It is reported that Facebook is going to be making some very big announcements at their F8 Developer conference which begins this coming Thursday. According to various reports online, these new features will be some of the biggest changes we have seen in the social media platforms history, and will mainly be focused around content sharing on the site.

According to Techcrunch, the new update will feature a selection of new buttons for “read” ( books ) “Listen” ( music ) “watched” ( video ) and “want” ( social commerce) these new buttons will then aggregate the related content from around the web in to the users newsfeed similar to what the “Like” button does today . We will also see the launch of Facebook Music, which will see Facebook partner with several social music services, including the long awaited collaboration with streaming music service Spotify.

Mashable has also reported that Facebook plans to roll out a complete redesign of users profiles which will be part of the wider launch of its integrated media platform.  As always with these events there has been lots of speculation around mobile. Which means that we could see the introduction of new mobile apps, including the much anticipated iPad app.

One thing that we won’t see at F8 is “Project Spartan” Facebook’s ambitious HTML5 app project. Sources close to the subject have said that the product is ready to go, however they are concerned that it will over shadow the other big announcements made at F8.

Facebook has declined to comment on any of the speculation, however, I am sure we will find out more ahead of the big announcement’s on Thursday.

What do you think we will see at the launch on Thursday? Let us know in the comments below.

Matthew Marley
360innovate

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Facebook Starts Rolling Out New Features

Friday, August 19th, 2011

Looks like Facebook users are beginning to see some of the new features which Facebook has been testing over the past few months.  It’s been almost 16 months since the social media giant last rolled out a redesign of the newsfeed. It’s understood that this update will bring two brand new features which we haven’t seen before.

Highlighting

Not sure what the purpose of the highlighting feature is yet, however it does show some interesting functionality which allows you to highlight a status or an update and stick in to your news feed.  I predict that this could serve a similar purpose to Twitters favourite feature.

Ticker

The new ticker feature will be situated on the right hand side of your screen and will provide a unfiltered stream of status updates, updates from pages that you have liked, and any applications or games that you may use on the platform. The ticker will be unlimited in length and will be constantly updating. You will also be giving the ability to hide friends or updates from the stream.

Looks like this could be another counter offensive to Google +

What do you think of the new updates ? leave us a comment

Matthew Marley

360innovate

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Is Bing Coming To Facebook ?

Friday, March 25th, 2011

Last night AllFacebook.com – The Unofficial blog of all things Facebook, reported the company could be testing a new web search feature at the top of their pages. The search box which would more than likely direct traffic to Bing due to Microsoft’s relationship with Facebook could be a game changer in the search industry which is dominated by Google. However I can imagine this wouldn’t come cheap; Bing would have to pay a substantial amount to have its search engine on such a valuable property like Facebook. This isn’t new to Social Networking; Google was willing to spend millions per year on MySpace allowing its users to have access to search within the site when it was in its peak.

Could Facebook be looking at another revenue stream, before its IPO next year? According to the Search Engine Land who Facebook contacted last night, they have not been testing this feature and have said that they user who posted this screenshot could in-fact been infected with malware.

See the full statement below

“We are not testing the placement of a separate web search field and have no plans to do so. We believe the second search field or “Search the Web” box appeared on peoples’ accounts as the result of unknown actions by a third party targeting the browser (potentially a browser plugin or malware) unrelated to Facebook. If people think their browser may have been affected by malware, we offer a remediation process which includes a free browser-based virus scanning tool built by McAfee. Users are required to run this Scan and Repair tool and clean their machines of malware before accessing their account.”

This could be true, however I’m not sure if I’m buying it. Bing will continue to be a major player in the search industry and a deal like this could have a significant impact especially with Facebook’s continued growth. I wouldn’t count them out just yet, many people focus primarily on Google when implementing a SEO or Online Marketing strategy, and this is not recommended, something as small as the addition of a search feature in Facebook could shake up the industry over night !

Matthew Marley
360innovate

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Google Social Search Update !

Thursday, February 17th, 2011

Google Social Search Update

Google has rolled out some pretty exciting updates to its social search today.

They have announced that they will now be integrating social media results with regular listings which will see annotations from your friends and the people that you care about should you be logged in to your Google account. Previously these results showed at the bottom of the page, however with this update they will be in direct view of the user.

This could be massive for Google in their war with Facebook who has an alliance with Bing. By connecting with everyone else in the social world Google has shown its more than capable of creating its own social graph !

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Facebook Rolls Out New Pages !!!

Friday, February 11th, 2011

You may notice something different if you log in to you Facebook Page this morning. The social media giant rolled out several new changes to their pages platform last night with a much cleaner design and a few changes to the page architecture. If you have been using the new Facebook profile then this will be very familiar as they have implemented the same design and features with a few extras which keeps the new design more consistent across the full site.

Some of the new features include

  • New Layout
  • The ability to switch between your profile and the pages that you manage
  • Browse Facebook as your page
  • New photo banner model
  • The ability to add iframes to tabs

The have also introduced a new keyword filter for pages which describes itself as filtering out “words and phrases marked as offensive by the broader community,” without elaborating on what the specific words are nor whether the community alluded to means people on the site or the world at large.

Overall this is a pretty big update from Facebook and an overall improvement to the previous version of Facebook Pages.

What’s your thoughts on this update ?

For more info check out the Facebook Pages section here

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Twitter in talks with Google & Facebook !!

Thursday, February 10th, 2011

Social Media Marketing

This is some pretty big news in the world of Social Media this morning, if true. According to reports in The Guardian today Twitter has been in talks with potential suitors, which include both Facebook and Google.  The report has indicated that the deal could be valued at $10 billion, however according to a few sources the talks haven’t progressed very far as of yet.  The Wall Street Journal has reported that the micro blogging service which had estimated revenues at $45 million last year is now valued at a whopping $8 – 10 billion dollars. Both companies are are believed to have bid for Twitter in the past when Facebook founder Mark Zuckerberg is believed to have offered Twitter $500m in stock for the company in 2008, however the deal collapsed. Google were also rumoured to have has a deal rejected recently before the search giant made an offer for Groupon which also collapsed.

Who would you like to see buy Twitter ????

Matthew Marley – 360innovate

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Retailers get social.

Thursday, October 30th, 2008

Online market research company eMarketer have revealed that Facebook is the most popular site for US retailers to advertise on.

Okay so the statistics are based on US retailers, but nonetheless it definitely gives us some food for thought.

Being big advocates on Social Networking we are not surprised of this fact at all, having a look on Facebook you can see that British retailers are very much on the Social Media bandwagon as well.

Topshop Fashion Fix is an excellent application developed by Topshop for Facebook allowing users to rate clothes and receive up to the minute info on the latest goodies in store. Love it or Hate Marmite has its own Facebook page with a massive 147,000 fans! However, Facebook is not just for the big timers; Universities, Charities, Restaurants, Beauty Products, Sports Clubs, Politicians and Pubs are all in on the act.

Why? It is an excellent channel to your target market! They can help build social interaction with your consumer creating a loyalty not often achieved with advertising and the like.

However, when building a Corporate Facebook page, don’t make a profile up and leave it! Put some thought into it, create a message and create an engaging page that will not only attract your customers but will entice them into interacting with the profile. Are you creating a fan page, a fact page, a customer service page or perhaps an interactive application as Topshop did?? If done correctly your Facebook page can become a valuable part of your marketing strategy.

Following close behind Facebook and music counterpart MySpace is video website YouTube. YouTube is a hotspot for businesses to upload videos and commercials, it is free and if successful can create a buzz around your brand. Similarly, Flickr is a free photo sharing website that can be utilized to upload free product, advertising and company images.

Although these media sharing and social networking websites may not be directly suitable for every industry they are not a force to be reckoned with, and with niche sites, targeting everything from book fans to fashionistas, cropping up every week it will slowly become even easier for companies to connect to their target market.

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Go green with Facebook.

Monday, June 2nd, 2008

Do your bit for the environment by putting your Facebook page to good use and joining the Greenbook. Every time a Greenbook application is uploaded onto a profile sponsorship increases; this sponsorship money then goes towards reducing harmful emissions that are a result of our computers and Facebook. (more…)

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