A logo can speak a thousand words, they exude the key elements of a company, their principles and what they stand for. More importantly a logo forms a key part of a customers first impression.

There are many different factors to consider when designing a logo, to have a symbol or to have text?? Often people can relate to a symbol more quickly than words, as symbols can be more memorable than just text, however, a logo cannot work in every scenario. In many cases text can be the most effective solution, using fonts as a means of expressing the company’s personality.

For example Marks and Spencer’s use a simple but sleek logo that consists of M&S. By using the initials of the name, there is almost a symbol logo being created, that has become their identity. This method of logo design can be applied to almost every company name.

Other key factors include the key design trends and traditions that the company’s industry has, this can be a valuable means of inspiration, or it can help identify an opportunity to differentiate the company from the competition.

The main objective for the graphic design team at 360innovate is to create a logo echoing the personality and identity of the company, designing something that will stand the test of time and that will grow with the company. We are no strangers to logo design; our most recent projects include Toa Wema and Caught U Lookin, with We Send Parcels in the pipeline. Not only do we do logo design but we also have OP Graphics as a client, using state of the art technology they can put your 360innovate designed logo on your vehicle livery.

Examples of some of the logo work we have done: