Design Crush is back after a long break and after months of silence we are here again, this time we are talking about good examples of websites employing motion graphics.

Using full screen images with video or motion graphics as the design basis for a website used to be something that many designers shied away from due to the large loading time required for such demanding tasks. However with better, faster broadband speeds, using full screen graphics with motion technology is becoming more and more popular.

It’s really quite amazing watching web design evolve into a moving, involving and all encompassing experience. Full screen imagery and motion graphics is popular with clothing, car and technology sites but it can and has been used for a variety of  markets and for a multitude of purposes. The appeal of this style is down to it’s ability to pull users in, encouraging them to explore the site which in turn allows them to find out more about the company, product or service being advertised. It’s not enough to just supply users with information and flat imagery anymore, they want to be entertained, they want to be moved and motion graphics can cater to this need. Motion graphics can give users a richer user experience however, if not done properly it can be seen to be a time waster and can even turn users off.  Therefore this type of medium should only be used to serve an actual purpose, not just as decoration and of course should be executed to the highest standard.

To show just how far we have come with motion graphics in web design, here is a collection of sites that reflect this ever growing and developing style and technique.

If you are interested in finding out more about motion graphics in web design here are some links to help you out:

4 web design tips for motion graphics sites

motion graphics gallery - motionserved.com

If you have any outstanding examples of this type of web design please share them with us, we would love to see what everyone else likes.