We at 360innovate are keen marketers and social media fans, and we are always on the look out for brands and organisations using unusual ways to promote and market themselves online.

One recent example of using a fun and interactive way of increasing an online presence is MPHO, a London singer. At a recent gig in Glasgow the singer asked all the crowd to pose for a photograph, just before posing and shouting the obligatory ‘cheese’ MPHO announced that the photograph would be posted on the MPHO Facebook page and a member of the crowd in the photograph would be selected and be the winner of lots of  goodies. To find out who the winner was of course would require logging into Facebook and going to the MPHO page. Such a simple yet effective way of getting offline fans to interact with the online presence, where of course they can access further information and songs from the singer.

Using a way of involving the customer and making it a more personal experience (or fan in this instance) from the word go is one of the most effective means of getting your offline customers online. B2C companies could follow this photograph example by holding competitions offline then posting the winners on their website or social media profiles.The same could be applied to B2B execs showing at an exhibition- all business cards collected will entered into a prize draw the winning one will win a prize then have their scanned business card posted on the company website/Twitter/Facebook/blog.

Having the customer there in front of you is the easiest way to get them to participate; and the curiosity/eagerness to win will get them online. It’s a win-win situation. Increased brand awareness, increased traffic to your website or social media profile, puts the company in a positive light and at the end of it one lucky person gets a prize!