360innovate have launched a new ecommerce website for the Stirling Pram Centre.

Having identified that the previous website was no longer fulfilling the requirements of the business Stirling Pram Centre sought the services of 360innovate and following a design session it was identified that refreshing the website design, bringing it up to date and in line with their competitors, would be beneficial for increasing the success of the Stirling Pram Centre website.

In redesigning the website emphasis was placed upon the shopper experience, 360 aimed to increase the level and quality of engagement of visitors to the website.

“Right from the word go 360 listened to what we were looking for and delivered exactly that. The support and advice I received from them was second to none – a company I would highly recommend!” Abby Porter, Stirling Pram Centre

Following on from our previous post about the recession being “over” it is timely to report that in 2009 UK shoppers spent the most online than any other country in Europe.

Bucking the idea that consumers have stopped spending UK shoppers spent a massive £38 billion online last year, which despite being the last country out of the recession, makes Britain the largest online market in Europe.

There are of course many factors influencing this outcome, namely the fact that here in the UK we have greater access to PC and higher levels of internet activity, but above all we are a nation of  bargain hunters and with many online retailers offering savings of up to 20% compared to the high street it is logical that online is where we would shop. Not surprising is the fact that online sales accounted for 10% of all retail purchases last year.

Experts forecast that countries such as Poland, France and Spain will be the fastest growing online markets in 2010 with Britain slowing down in growth but still remaining the largest market in Europe.

So how can online retailers continue strong in 2010?

• Hit the consumer with your marketing message at every angle with an integrated marketing campaign that utilises online and offline techniques.
• Offer value for money; whether it is loyalty schemes, free gifts or money off discounts. Searches for discount vouchers went up 47% in 2009 because people are looking online to save a little money or get more for their money.
• Reinforce that you are a reliable and safe retailer.
• Offer the full customer experience with an excellent easy to use website, quality products and top notch after sales service.

(Sources New York Times, BBC and Herald Scotland)

Another exciting new website launch this week, this time in the shape of Clothes From the Show, a website set to become a firm favourite for fashionistas all over.

Clothes For The Shows is a new website service offering a unique fashion and retail experience. Ever see something on TV but can’t find it in the shops, well Clothes For The Shows will hunt down and find the item for you!

Clothes From The Shows approached 360innovate looking for an exciting website that would be the primary point where people could contact Clothes From The Shows and a new logo for the company. 360innovate proposed a high design website with simple navigation that allows users to easily enquire after their items.