Posts Tagged ‘social media marketing’

How To Create A Google Plus Business Page

Monday, November 28th, 2011

Now that Google Plus Pages has been open a for a few weeks we thought this would be a good time to put together a blog post showing how to create a business page and how to optimize this new social media channel for your business.

To set up a new business page you will need to have a Google Plus personal page. If you don’t already have one you can sign up for one for free here  https://plus.google.com

Now that you have your personal profile set up you will have top click on the “Create a Google + page” option that you will find at the bottom left of your personal profile once you have logged in

Create a Google + page

 

 

 

 

Pick A Category 

 

On this page you are given 5 main categories to choose from.

This includes

  • Local Business
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

Select the most relevant category for your business.

Customizing Your Page

 

 

 

 

 

 

 

 

 

Now that you have selected the best category for your page the first thing that you are asked for is to add a tag line which is 10 words that best describes the page that you are creating. You are also asked to add a profile picture. I would also suggest that you use your company logo as your profile picture.

Its also very important that any relevant keywords related to your business are used in the tagline, now that Google has introduced its search engine in to the platform people can now search for these keywords which will make it easier for your business page to be found.

 

Let People Know About Your Page 

 

 

 

 

 

 

 

 

 

 

 

After you have added the tagline and update your profile picture you are then given the option to “spread the word” about your new page. If you have already built any audience on your personal Google Plus profile then this is a great way to promote your business page to whoever you want.  You can also share the page with specific circles that you have created.

If you don’t want to share the page then you do have the option to “Finish” which will take you to the new business new page.

Updating The Page Information 

 

 

 

 

 

 

 

 

 

Once you have created your new business page you will then want to add as much information as possible about your business. You can do this by clicking on the profile icon at the top of the page. You will then be brought to the “About” section where you will be given the option to add information including links with anchor text to your profile.  You can also add links to the other sites including social networks and blogs.

Adding Photos To Your Page

Similar to Facebook Pages this feature gives you a chance to be creative with your new Google + business page. You can add various photos that represent your business,products or services that you provide.  If you want to stand out from the crowd, then why not create some animated gif’s which you can also use in this section. A great example of this being used is the Google Plus page for Redbull 

There is no doubt that Google Plus is here to stay, and as the platform evolves over the next few months/years we will begin to see tighter integration with other Google services including Gmail, Chrome, Android and Google’s dominating search engine which gives it the edge over both Facebook and Twitter. Can your business afford not be on there ?

If you would like to find out more about Google Plus or Social Media Marketingplease visit our website or contact us on 0844 414 0434

 

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Social Media Statistics 2011

Monday, March 28th, 2011

Social Media Marketing

2010 was a big year for Social Media in many ways, we have seen services like Twitter, Facebook and Linkedin grow rapidly over the past 12 months, we also started to see more SME business’s introduce social media marketing in to their online strategy. Many people thought that social media was a fad and would simply disappear, however after seeing many large enterprise organisation such as Dell, Starbucks, and Ford implement very successful social media campaigns many smaller company’s are now using social media to create an online presence and engage with new and existing customers on various social platforms. Here is a few mind blowing statistics that indicate that social media is here to stay and isn’t going away anytime soon

Twitter

2010 – Twitter had 75 million user accounts

2011 – Twitter now claims to have 175 registered users, Twitter has also recently announced that its adding 15 million new users per month.

Linkedin

2010 – Linkedin seen steady growth with 50 million users, 20 million of these users being in the EU.

2011 – Linkedin announced that will going public and most recently announced that it now has 100 million active users globally.

Facebook

2010 – Facebook had 350 million active users worldwide

2011 – Facebook has seen amazing growth in the past 12 months with now over 640 million users, 50% of active users logging in each day and 65 million users accessing the site through a mobile device. The site has now overtaken Google as the no 1 site visited on the web globally!

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Happy Birthday Twitter – New Site & Video !!

Monday, March 21st, 2011

Say what you like about Twitter, but we can’t deny that it has changed the world of social media since its launch 5 years ago. Today it celebrates its 5th birthday and to celebrate it has launched a new discovery site along with a video featuring some of its most popular users. Some of the featured stars include tennis sensation Serena Williams, Virgin founder Richard Branson and hip hop star Snoop Dogg.

The YouTube video which is sure to go viral, includes interviews with some of the sites most famous tweeters discussing who they follow on the micro blogging platform and what significance they feel Twitter brings to their lives. The video includes interviews with Secretary of State Hillary Clinton and UFC President Dana White.

Matthew Marley
360innovate

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Lucozade Targets Social Media Users !

Wednesday, March 2nd, 2011

Lucozade, the soft drinks giant are just one of many global brands who are now targeting users with social media marketing.  According to musicweek.com the drinks giant will use spotify to promote its new instant win campaign which will come packaged in various flavours of new Lucozade bottles. The competition which starts today will give customers a chance to win access to over  1 million add free tracks on the social music service.

Spotify have also confirmed that they will enhance the Lucozade promotion by offering access to exclusive interviews and tracks from contributing artists, which include Tinchy Stryder.

To take part in the competition you will need to purchase one of the promotional bottles, you will then find a unique identification number, once you have this number all you have to do is head over to their website and enter your code.

Adam Williams, Spotify UK sales director, said there was a ‘great synergy’ between the brands. Andy Mahoney, brand manager of Lucozade, said the partnership ‘comes at exactly the right time for both brands’.

This promotion is thought to be the first of its kind that has made use of the ‘social capabilities’ of  Spotify for online marketing , although advertising is a big part of Spotify marketing strategy this is the first joint venture for the growing music company which should see its US launch in the next few months.

Matthew Marley 360innovate

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