SEO is more than just having great content on your website, a few back links and keyword rich page titles. You have to firstly do proper keyword research to find out what keywords are being used by your target market to search online. You have to understand the searchers intent and where they are in the buying cycle, this way we can target keywords and optimise landing pages to ensure that visitors are relevant and convert into paying customers.
We also study the demographics of your customer to determine how they might search. For example, some customers may search for our company by typing SEO Edinburgh into the search engines, where as others may search using a longer keyword phrase such as SEO company Edinburgh.
At 360innovate we don’t offer fixed price SEO packages. As we understand that no two companies are the same, we offer bespoke online marketing campaigns to suit the individual client’s needs. Our service is also completely transparent. We hold monthly meetings with our clients to discuss the previous month’s activities, traffic volumes and how well the campaign is progressing.
We work with a number of businesses based in Glasgow and Edinburgh and offer a full range of online services including web design and social media management but have a large portfolio of clients spanning the whole of the UK.
