Pay Per Click PPC Search Engine Marketing SEM

Pay Per Click (PPC) Approach

The 360 PPC team take a structured approach to creating your search engine marketing campaign to ensure you get the best possible results from your budget.

PPC Keyword Research: The first step in creating a PPC campaign is research. The 360 PPC team will conduct a thorough investigation into the most desirable keywords for your campaign, including estimates of traffic, costs and actions.

PPC Objectives: With the client we will lay out a set of objectives for the campaign, this vital part of the process allows us to ensure we create a high performance pay per click campaign.

PPC Advert Copy: With the keyword research and objectives in place we can start to create the copy for your campaign. The 360 PPC team will create variations of adverts to ensure it is possible to compare results and fine tune the PPC campaign.

PPC Campaign Implementation: We will then implement the PPC campaign allowing for geographic and time specific objectives to be met.

PPC Monitoring and Analysis: Each campaign is tracked to allow detailed analysis of performance. This enables us to make sure the PPC campaign is performing with the best possible chance of meeting the objectives of the campaign.