Cumbernauld College is a higher and further education facility serving North Lanarkshire and East Dunbartonshire. A wide range of courses are offered at Cumbernauld College which can be studied full-time, part-time and through flexible learning options.
Heavy investment had been made into the Cumbernauld College online profile with the development of a new website. The team within Cumbernauld College sought to increase traffic to the newly designed website, increase the visibility of the college within the search engines and increase the number of prospectus downloads.
Following a business strategy meeting with the team at Cumbernauld College, 360innovate developed a strategic online marketing campaign. The focus was on search engine optimisation to provide greater penetration in the search engines and increase the appearance of the college for specific course related keywords. Social media management will increase the brand awareness of the college, opening up communication channels with the target market and advertising specific courses.
