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First Class Limos

First Class Limos is one of the leading party and luxury vehicle hire companies in Scotland. They specialise in the provision of Hummer vehicles, boogie buses and limos for special occasions, including birthdays and stag/hen parties.

Challenge

Having already provided First Class Limos with a website and a series of multimedia presentations the company approached 360innovate in search of a solution to increase site visitors and online bookings. Campaign Objectives • Increase site visitors to website • Promote the Hummer, limousine and party bus ranges of vehicles • Increase bookings made through the website

Solution

360innovate and First Class Limos worked together to plan and launch a search engine optimisation campaign. Using keywords relating directly to fleet vehicles and geographic location the aim of the campaign was to increase the search engine ranking of the website, get more targeted visitors to the website and ultimately increase vehicle bookings.

Results

Choosing an ongoing and evolving search engine optimisation campaign has enabled First Class Limos to dominate the search engine rankings for many of their targeted keyword phrases. Improved rankings in the search engines results have led to a significant increase in traffic landing on the First Class Limos website.

Statistics

  • From 2008 to 2009 web traffic to the website increased by 32%
  • Overall keyword related searches that directed visitors to the First Class Limos website increased 27% from 2008.
  • Users searching for “party bus” grew by 44% and “boogie bus” related searches rose 89% following the targeted link building campaign.
  • Searches for the brand name increased 26% from the previous year demonstrating a positive increase in brand awareness.
     
  • First Class Limos

Services:

online marketing
search engine optimisation

Industry:

retail
sme

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