Set in the heart of the Scottish Borders Hoscote Estate provides the perfect setting for private house parties, Scottish weddings, corporate events and informal sporting weekends.
The main aims of Hoscote Estate are to provide information, market the hotel and provide a channel for enquiries to be made. With minimal visibility in the search engines the conversion rates on the website were not as high as desired and Hoscote Estate sought the services of 360innovate to remedy this.
The main challenges 360innovate and Hoscote Estate identified were:
Following several client meetings 360innovate proposed a search engine optimisation campaign. Link building and on page optimisation will increase the Estate's visibility in the search engines for keywords relating to wedding venues in Scotland. Keeping the website up to date with fresh content forms a vital part of the search engine optimisation campaign. 360innovate developed the existing Hoscote Estate website with content managed software enabling the staff to add and remove content when necessary.
The service we received from 360innovate was professional and efficient; everyone we dealt with was very approachable, understanding and patient. I am delighted with our new easy to use content managed site, thank you very much 360!
Kate Wells, Hoscote Estate
