Both The Italian Kitchen and The Italian Caffé are highly popular Italian restaurants situated in the city centre of Glasgow. Differentiating the two restaurants is the fact that The Caffé models itself on the concept of a traditional enoteca- a wine bar that serves small plates of food.
Operating in a highly competitive market and geographic location The Italian Kitchen and Caffé sought to establish their online presence to increase brand awareness and attract new customers.
360innovate built websites for both restaurants using imagery and typography to define each. The aims of both websites were to raise brand awareness which in turn would increase bookings to the website. Accompanying the website design was the development of an online marketing campaign; the purpose being to drive traffic to the site and increase the sites visibility using social media management and search engine optimisation tactics.
Italian Kitchen - last 6 months v. previous 6 months.
Italian Caffé - last 6 months v. previous 6 months.
