The Ailsa Craig Hotel is part of the Townhouse group of hotels. 360innovate were asked to create a unique brand experience that would make the Ailsa Craig Hotel appear as a separate entity to its sister hotels and to make it stand out in a competitive market.
The Ailsa Craig Hotel had been represented online for a number of years as a part of the Townhouse Group of Hotels in Edinburgh.
In order to distinguish the Ailsa Craig as a viable competitor in the lucrative Edinburgh hospitality sector the Ailsa Craig required 360innovate to develop a contemporary website that would attract both tourists and business travellers alike.
Tight control over all aspects of the public facing content was a requirement.
360innovate created a Content Managed website which combined elements of beautiful design and photography with an intuitive and elegant interface that guides the user through the site according to their needs.
The site has many bespoke features which allow The Ailsa Craig administrators to manage all of the website content from the secure backend interface.
