Social media management is the coordination and management of the tools available online that promote social interaction between your brand and its stakeholders.
Social media management forms an integral part of any online marketing campaign and its activities should feed into every other marketing channel.
Blogs, social networks, online communities and video/photo sharing are all examples of social media and each can be utilised to engage with customers, seek out PR opportunities and perform market research.
The long term benefits of social media management are lasting relationships with your stakeholders, high visibility in the search engines and being attuned to your target market.
