Video Commercials
Why Online Video Production Commercials Make Sense!
360 innovate’s video production and commercial solutions, bolted on to our clients websites are able to reach wider audience groups (over 90% of internet users). Our video commercials are available to view on almost every desktop or mobile pc, running any operating system (even on dial up).
Online video ads are proven to be more than four times more effective at delivering a message than commercial TV, (keynote research paper Nov 2005), with over 80% of the whole commercial being watched online from a company’s website by potential customers. What other format of advertising do you know that can be more effective than TV? Not many!.
Being broadcast on a clients website means that there are no TV advertising costs to pay!! Saving thousands of pounds, whilst being more effective and delivering more Return on Investment.
More impressively, when running on TV and online through a clients website, the online ads beat TV ads in boosting brand awareness and purchase intent.
Facts & figures about video
Having a video on your website will mean fewer visitors leaving your site. Branding is never lost because your site remains within view and does not link to open applications such as windows media player or winamp when your video is playing.
Our production staff work with you to create video commercials that appeal to the interests of your audience and customer base. Users simply click one button on your website to view the video and we do the rest.
Videos can be produced in up to three formats and two bandwidths for publication on your site.
QuickTime Player for your Macintosh users, and Windows Media Player for PC users or Flash video, meaning that 100% of the internet audience can be reached. Each format offers both a Dial-Up and Broadband version.
Benefits
Video sells like nothing else on the web - because video creates a direct connection between your business and customer base. Visitors arrive at your web site prepared to offer their undivided attention. Focus that attention on your company’s products and services harnessing video and sell to them in minimum time.
Bullet Point If a picture speaks a thousand words - imagine enhanced visual communication, made possible by professional video production staff. With streaming video you can easily direct site visitors to the information and images that best depict your company or product offering.
Bullet Point If you’re a business looking to generate revenue from your online presence, you’ll find that video is the single most effective representation for your products and services – and the key to closing the deal.
Online Video Advertising Billings Forecast: Streaming video gross ad billings are forecast to increase by approximately 40% in 2006. (Keynote research paper 2006)
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