Posts Tagged ‘social media’

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How To Create A Google Plus Business Page

Monday, November 28th, 2011

Now that Google Plus Pages has been open a for a few weeks we thought this would be a good time to put together a blog post showing how to create a business page and how to optimize this new social media channel for your business.

To set up a new business page you will need to have a Google Plus personal page. If you don’t already have one you can sign up for one for free here  https://plus.google.com

Now that you have your personal profile set up you will have top click on the “Create a Google + page” option that you will find at the bottom left of your personal profile once you have logged in

Create a Google + page

 

 

 

 

Pick A Category 

 

On this page you are given 5 main categories to choose from.

This includes

  • Local Business
  • Product or Brand
  • Company, Institution or Organization
  • Arts, Entertainment or Sports
  • Other

Select the most relevant category for your business.

Customizing Your Page

 

 

 

 

 

 

 

 

 

Now that you have selected the best category for your page the first thing that you are asked for is to add a tag line which is 10 words that best describes the page that you are creating. You are also asked to add a profile picture. I would also suggest that you use your company logo as your profile picture.

Its also very important that any relevant keywords related to your business are used in the tagline, now that Google has introduced its search engine in to the platform people can now search for these keywords which will make it easier for your business page to be found.

 

Let People Know About Your Page 

 

 

 

 

 

 

 

 

 

 

 

After you have added the tagline and update your profile picture you are then given the option to “spread the word” about your new page. If you have already built any audience on your personal Google Plus profile then this is a great way to promote your business page to whoever you want.  You can also share the page with specific circles that you have created.

If you don’t want to share the page then you do have the option to “Finish” which will take you to the new business new page.

Updating The Page Information 

 

 

 

 

 

 

 

 

 

Once you have created your new business page you will then want to add as much information as possible about your business. You can do this by clicking on the profile icon at the top of the page. You will then be brought to the “About” section where you will be given the option to add information including links with anchor text to your profile.  You can also add links to the other sites including social networks and blogs.

Adding Photos To Your Page

Similar to Facebook Pages this feature gives you a chance to be creative with your new Google + business page. You can add various photos that represent your business,products or services that you provide.  If you want to stand out from the crowd, then why not create some animated gif’s which you can also use in this section. A great example of this being used is the Google Plus page for Redbull 

There is no doubt that Google Plus is here to stay, and as the platform evolves over the next few months/years we will begin to see tighter integration with other Google services including Gmail, Chrome, Android and Google’s dominating search engine which gives it the edge over both Facebook and Twitter. Can your business afford not be on there ?

If you would like to find out more about Google Plus or Social Media Marketingplease visit our website or contact us on 0844 414 0434

 

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Facebook To Announce Some “Major” Updates At F8

Tuesday, September 20th, 2011

It is reported that Facebook is going to be making some very big announcements at their F8 Developer conference which begins this coming Thursday. According to various reports online, these new features will be some of the biggest changes we have seen in the social media platforms history, and will mainly be focused around content sharing on the site.

According to Techcrunch, the new update will feature a selection of new buttons for “read” ( books ) “Listen” ( music ) “watched” ( video ) and “want” ( social commerce) these new buttons will then aggregate the related content from around the web in to the users newsfeed similar to what the “Like” button does today . We will also see the launch of Facebook Music, which will see Facebook partner with several social music services, including the long awaited collaboration with streaming music service Spotify.

Mashable has also reported that Facebook plans to roll out a complete redesign of users profiles which will be part of the wider launch of its integrated media platform.  As always with these events there has been lots of speculation around mobile. Which means that we could see the introduction of new mobile apps, including the much anticipated iPad app.

One thing that we won’t see at F8 is “Project Spartan” Facebook’s ambitious HTML5 app project. Sources close to the subject have said that the product is ready to go, however they are concerned that it will over shadow the other big announcements made at F8.

Facebook has declined to comment on any of the speculation, however, I am sure we will find out more ahead of the big announcement’s on Thursday.

What do you think we will see at the launch on Thursday? Let us know in the comments below.

Matthew Marley
360innovate

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Facebook Starts Rolling Out New Features

Friday, August 19th, 2011

Looks like Facebook users are beginning to see some of the new features which Facebook has been testing over the past few months.  It’s been almost 16 months since the social media giant last rolled out a redesign of the newsfeed. It’s understood that this update will bring two brand new features which we haven’t seen before.

Highlighting

Not sure what the purpose of the highlighting feature is yet, however it does show some interesting functionality which allows you to highlight a status or an update and stick in to your news feed.  I predict that this could serve a similar purpose to Twitters favourite feature.

Ticker

The new ticker feature will be situated on the right hand side of your screen and will provide a unfiltered stream of status updates, updates from pages that you have liked, and any applications or games that you may use on the platform. The ticker will be unlimited in length and will be constantly updating. You will also be giving the ability to hide friends or updates from the stream.

Looks like this could be another counter offensive to Google +

What do you think of the new updates ? leave us a comment

Matthew Marley

360innovate

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How to Opt Out Of Facebook’s Facial Recognition

Wednesday, June 8th, 2011

Once again the social media giant has activated a new default setting without giving users any prior warning, meaning all users must opt out from within the sites privacy settings.  According to a report from Sophos, the new feature which is currently being rolled out globally, implements a new facial recognition technology allowing users to easily tag friends in pictures.  This means when you are given the option to tag friends in pictures, Facebook will use the new facial recognition technology to group your friends that it identifies together, allowing you to tag them in groups.

This is not the first time that Facebook has implemented a new feature without alerting users and is sure to upset many privacy focused users of the site.

A Facebook spokesperson told CNET

“When we announced this feature last December, we explained that we would test it, listen to feedback, and iterate before rolling it out more broadly. We should have been more clear with people during the rollout process when this became available to them. Tag suggestions are now available in most countries and we’ll post further updates to our blog over time.”

Social Media Marketing Glasgow

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you don’t want Facebook to suggest you to friends when they are tagging photos from that wild party that you would rather not share , then here is how you can disable the feature in the privacy settings.

  • Go to your privacy settings.
  • Click “Customize settings.”
  • Scroll down to “Things others share.”
  • Find “Suggest photos of me to friends.”
  • Edit accordingly.

 

Matthew Marley

360innovate

 

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Summer Intern Position Glasgow

Tuesday, May 10th, 2011

Are you a student with an exceptionally strong understanding of the web and online communications? Can you create a Facebook landing page, tweet and create imaginative blog posts for our clients? Do you have an entrepreneurial spirit, customer service skills and a strong independent work ethic? Meticulous attention to detail and a basic understanding of SEO and Google Analytics? If the answers to all of the above are yes then this internship opportunity at 360innovate will give the right candidate valuable experience in the world of internet marketing and social media.

Responsibilities:

Assist with the management of social media marketing campaigns
Blogging, Link Building, creating monthly reports.
Participating in client meetings, arranging meetings etc.
Helping to update Twitter, Facebook, Blogs and other social media platforms when necessary
Researching social media campaigns being implemented by other organizations
General office duties

The successful applicant:

Currently studying a marketing/media/communications
An understanding of website components and related areas would be an advantage.
Someone who is an avid reader of technology and social media blogs.
Someone who uses FB pages/Blogs/twitter and has experience in setting these up would be an advantage
Strong written and spoken English
Confident communicator
Strong computers skills MS Office, and familiarity with Google Analytics would be an advantage

If you are interested in this position please email your CV info@360innovate.co.uk

Or call us on 0141 241 6190

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Google Launches + 1

Thursday, March 31st, 2011

Yesterday Google launched its new “+ 1” service which is designed to enhance the social functionality within its search engine. The new service which is Google’s version of the Facebook “like” or the “retweet” button will add a “ + 1 button” to search results within Google and allow users to publicly share recommendations with friends.

To recommend something all you have to do is click on the “+1 button” on any webpage, this will then share the information within you Google Profile and social circle, which will mainly be your contacts from other Google services including Gmail, Google Reader, Google Buzz and Google Chat , although Google has confirmed that It would be interested in using data from other services including Flickr, Quora and Twitter which Google considers “open web apps”.

According to Google Product Manager Rob Spiro “The beauty of “+1′s” is their relevance – you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results),”.

One of the main concerns of many people in theonline marketingworld is how will this effect organic search and SEO ?, Google rep Jim Prosser confirmed that +1 would not have any effect, however this is something that Google is very interested in and may look at incorporating in the future.

Will this be another failure like Buzz and Wave or has Google finally managed to put together a social product that the users will actually find useful ! what’s your thoughts ?

If you are in the US and would like to experiment with “+ 1″ then you can check it out here Google.com/experimental

 

Matthew Marley
360innovate

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Social Media Statistics 2011

Monday, March 28th, 2011

Social Media Marketing

2010 was a big year for Social Media in many ways, we have seen services like Twitter, Facebook and Linkedin grow rapidly over the past 12 months, we also started to see more SME business’s introduce social media marketing in to their online strategy. Many people thought that social media was a fad and would simply disappear, however after seeing many large enterprise organisation such as Dell, Starbucks, and Ford implement very successful social media campaigns many smaller company’s are now using social media to create an online presence and engage with new and existing customers on various social platforms. Here is a few mind blowing statistics that indicate that social media is here to stay and isn’t going away anytime soon

Twitter

2010 – Twitter had 75 million user accounts

2011 – Twitter now claims to have 175 registered users, Twitter has also recently announced that its adding 15 million new users per month.

Linkedin

2010 – Linkedin seen steady growth with 50 million users, 20 million of these users being in the EU.

2011 – Linkedin announced that will going public and most recently announced that it now has 100 million active users globally.

Facebook

2010 – Facebook had 350 million active users worldwide

2011 – Facebook has seen amazing growth in the past 12 months with now over 640 million users, 50% of active users logging in each day and 65 million users accessing the site through a mobile device. The site has now overtaken Google as the no 1 site visited on the web globally!

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Happy Birthday Twitter – New Site & Video !!

Monday, March 21st, 2011

Say what you like about Twitter, but we can’t deny that it has changed the world of social media since its launch 5 years ago. Today it celebrates its 5th birthday and to celebrate it has launched a new discovery site along with a video featuring some of its most popular users. Some of the featured stars include tennis sensation Serena Williams, Virgin founder Richard Branson and hip hop star Snoop Dogg.

The YouTube video which is sure to go viral, includes interviews with some of the sites most famous tweeters discussing who they follow on the micro blogging platform and what significance they feel Twitter brings to their lives. The video includes interviews with Secretary of State Hillary Clinton and UFC President Dana White.

Matthew Marley
360innovate

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How Social Media Connected Japan !

Wednesday, March 16th, 2011

It’s been almost a week since the devastating scenes in Japan which left most of us in shock, and it’s during times like these we don’t realize how powerful Social Media can be in a time of crisis. Following its influence in political events in places such as Egypt, Tunisia and Libya over the past few weeks, social media was once again used to connect people in a time of need.

With many of Japans communication systems being down since the tragedy the internet has seemed to remain untouched, allowing the people of Japan to communicate with family and loved ones who may have been affected by the earthquake.  One of the first tools to appear on the web was the Google People Finder which acts as a directory and message board so people with friends and family who are missing can look for lost loved ones and post notes saying they are safe.

Not only is Social Media being used to help people communicate it’s also being utilized to help gather support for the country, many aid organization are using Twitter to reach a wider audience including the Red Cross who have launched also launched a similar service to Google and a “Text REDCROSS” campaign, which quickly became a trending topic on Twitter following the rush of people willing to donate to help the victims.

We have also seen most of the main stream media outlets use videos, pictures and updates that have been shared across sites such as Twitter, Facebook, YouTube and Flickr in there breaking reports from all around the world.

Following the earthquake on Friday the U.S. embassy in Japan encouraged any of its U.S. citizens in the country to use text messages and social media sites such and Twitter and Facebook as a means to communicate and connect with family overseas.

A lot has been said about Social Media over the past few months, some of it bad, some of it good but there is no denying that in a time of need and crisis this is one of our most important assets.

Matthew Marley
360innovate

 

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Google Launches New “Personal Profiles”

Thursday, March 3rd, 2011

Google announced last night that they have begun to roll out a redesign of its Google Profile pages, this is the profile that allows Google account users to add pictures and information about them. If you pick to have you Google Profile set as public then there is a very good chance when someone searches for you this will be the first thing that they will come across, which could be very important should you be looking to create a personal brand online.

One of the things that you will notice straight away is the similarities to Facebook. The profile page also allows you to enter detailed information including age, occupation, photos, social media sites and your location . Making it look a lot more professional compared to its predecessor.

In a blog post which announced the new profiles Google reiterates that Google Profiles are designed for individuals, not businesses; Google claims it’s working on “new ways for businesses to engage with their customers,” and hopefully we can expect some updates there in the near future.

Could all these recent updates to the various Google services be the beginning of the much rumoured “Google Me” or “Google + 1” which is said to be the backbone of Google’s next attempt at social media.

 

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