Written by iain
14/10/2014

Know Who You’re Talking To – The Importance of Understanding Your Audience

A common fault in the creation of content for company websites occurs before a word has been written or a photograph taken. Thinking about what the company has to say, the image it wants to project and the methods of delivery it thinks are best to use is a significant error, but one users encounter on a regular basis. The reason this approach is a mistake is simple – it fails to take the user’s requirements into account.

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Written by iain
25/03/2013

Social Media – Doing It Wrong Is Worse Than Not Doing It At All

Businesses are often told they need to “be on Facebook” or “be on Twitter”. Is it true?
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